How to avoid the top 10 Facebook marketing mistakes: part 2.
Did you see Monday’s top tips for avoiding Facebook marketing disasters? Our team at Monkeyfish Marketing don’t like to disappoint, which is why we’re bringing you another five handy hints in part two!
6. Posting too much text.
Research has proven that Facebook updates that read between 100 and 250 characters receive 60% more likes, comments and shares that those that add up to more, a trend that Twitter has already cashed in on with its 150 character limit.
Keep your posts short, sweet and snappy, tempting your followers with the bare but important bones that keep them reading, and engaging!
7. Posting off-brand content.
Surprisingly, this is one of the most popular Facebook marketing mistakes. If you’re a hot tub company like our popular client Hydropool, there’s nothing wrong with posting about the newest spa retreats or home spa tips, but potential clients begin to tune out when content is posted purely because you think it’s cool. We’re all for giving your company’s page an informal tone, but remember to keep it separate from personal tastes that would be more suited to your personal profile.
8. Forgetting to pay attention to insights.
You may have noticed the colourful ‘insights’ graph at the top of your page’s admin panel, but it isn’t just there for show. By keeping a constant eye on this clever internet marketing feature you’re able to quickly establish who is talking about your business, and how many people it is reaching.
When your ‘Reach’ begins to drop, you know it’s time to tweak your Facebook marketing strategy or even give your page an exciting new revamp!
9. Drifting into the realm of the boring
Although Timeline’s more image based focus does indeed spice things up a bit, too much of anything can often make your audience start to count sheep! Treat them to the diversity they crave by planning a balance of poll, question, photo and video content that will incorporate your brand’s voice and keep consumers excited.
10. Underestimating Facebook ads.
The Monkeyfish team understand that internet marketing can be an expensive business, and not all companies can afford to take out regular Facebooks ads. Instead, make any ad you can take out count.
Make who and what you are promoting crystal clear and include some kind of ‘reward,’ for example, “follow our page for daily DIY tips!” to make it easier for fans to recall. If you aren’t sure which approach will engage more with potential fans, dip into those all important Facebook insights to find out which of your post’s subjects has proven most popular.
Have these handy tips left you wanting more? Why not find out what Monkeyfish Marketing’s clever internet marketing strategies can do for your Facebook page?