Online marketing favourite Twitter was the most popular social network for Olympic discussions.

Our online marketing team couldn’t stop talking about the Olympic Opening Ceremony, but what about you? Was your workplace raving about it come Monday, or did you all take to your favourite social network to air your views?

Digital marketing agency iProspect has released some statistics that have left us all surprised – 97% of all online conversations about Danny Boyle’s quintessentially British Ceremony didn’t take place on Facebook, but on Twitter!

The study also discovered that 60% of social media interactions across all platforms were positive, whilst 14% were negative and the rest nonchalant. It is also nice to see our great country embracing patriotism, with the majority of Tweets being sent from home soil.

London 2012 is the first set of Games to receive a major interest from the Twittersphere – with over 10 million views since Friday in-fact! – and looks set to prove a great online marketing tool for many businesses. Hashtags such as, “Watching the #olympics at @Wetherspoons, beer in hand!” have seen a rise, offering businesses like this some fantastic exposure. Then there are those selling Olympic merchandise and running Olympic themed offers; once that hash tag or at symbol is used, thousands of other users are aware of your services.

Then there are our beloved Olympians themselves. British cyclist Lizzie Armistead managed to get more Twitter followers at a rate of 500% per second after clinching a silver in yesterday’s road race! And even more impressive is the fact that more than 25,000 of these new followers were subscribing to her Tweets less than an hour later.

However, the biggest spike in Twitter activity appeared when national treasure and Monkeyfish Marketing favourite Rowan Atkinson took to the stage to perform a brilliant homage to Chariots of Fire.

How about you? What has been your favourite part of the events so far, and how does your Twitter following measure up to that of the great Games? Let us know!