5 subtle CRO mistakes your website is making
Businesses often make mistakes on their website without even realising and they have a huge effect on Coversion Rate Optimisation (CRO). This is the process of turning your website visitors into customers. Making small, and sometimes quick changes to certain pages in your website can help improve CRO and increase your revenue by up to 100%!
Make small changes for a big difference
MonkeyFish Marketing are always focussed on getting the most out of our clients’ websites and part of this is engaging with users in a subtle yet focussed way. Below are five of the most common CRO mistakes your business’ website could be making and how to fix them.
Your visitors don’t know if your product works or is good quality
When looking for a product, users want to know if the product works or if it’s good quality before they’ve bought it. Traditionally, this information would have been impossible to tell them, however the internet has many tricks up its sleeve to show this information and turn your visitor into a customer.
By simply adding customer reviews to the website, either by a third-party reviewing platform or and in-built reviewing system, your visitors can see how well previous customers have rated the product and will be more likely to buy. With clothing and accessories, images of other customers wearing the item also make visitors to the product more likely to buy.
Your Call To Action (CTA) isn’t visible and blends into your page
Sometimes the main focus of your page can be missing. For example, if your business is new and you want people to sign up to the newsletter, or create an account, you don’t want this message to be in the sidebar or within text. The main CTA for your site should be clear and not hidden amongst other images and copy. A clear, well-worded banner image at the top of the web page is more effective.
Your product pages focus on the features of the product, not the benefits
Unless your product costs thousands, people generally don’t buy into the features of the products. Visitors to the site want to know how the product is going to benefit them before they commit to buying. Clearly displaying the benefits of the product will help your visitor decide if they want to buy the product or not, and then they might look at the features to see what the product is capable of.
Your checkout is too complicated
When making a purchase online, customers want the transaction to be as simple and quick as possible. Some banks can slow the checkout process down with verification codes and security details, however you can simplify the checkout process before the final order is submitted with a few simple steps.
One way to get your visitor to commit through the checkout process is to remove navigation. If they can’t navigate away from the page, they are more likely to go through with the transaction. Another way to turn website visitors into committed buyers is to give them the option of completing the checkout without having to register as a user.
Users can’t find the information they need
Sometimes the information customers need isn’t clearly visible or available at all. It is good practise to have a dedicated Frequently Asked Questions (FAQs) section on your website so customers can access the information they need quickly. You could also add an FAQ area to individual product pages which will give customers information they need straight away and make them more informed to commit to the purchase.
CRO Services from MonkeyFish Marketing
For more information on CRO and how it can improve your site, talk to our experts today. We can help grow your business online through clever internet marketing and Search Engine Optimisation (SEO) strategies. Get your business noticed with our services. Simply get in touch online or call us directly on 01282 504730 for more information.