3 tips for improving the quality of your website’s content
Search Engine Optimisation (SEO) is constantly changing and you need to keep your website fresh and up to date with quality content. The content not only has to be regularly updated the quality needs to shine through to ensure Google rates your website above others in its search algorithms. Traditionally, the focus for SEO has been on link building, and while this is still as significant as it was, content is becoming more important when it comes to how your website performs in search engines.
Good content works
There’s a fine balance when it comes to content on a website, too little and it won’t work, too much and Google could penalise your site. MonkeyFish Marketing specialise in clever content for websites and know exactly how to get it right. Follow these three tips to increase the quality of your website content.
Engage with your target audience
Probably the most important part of user experience on your site is resonating with your target audience. Depending on your product or service, your business will adopt a particular tone, however considering the age and interests of your target audience could help engage visitors more often. People generally like content that entertains, tells stories or creates experiences and events all while providing a solution. New content can be added or old content can be re-worked to add value to your target audience.
Use different channels
There are many ways to promote your brand and you should utilise all of them to get your business the maximum exposure in search engines and within your audience. Using social media as a content platform is a good place to start. Using quality content as part of your marketing campaigns can be effective and will contribute to your SEO strategy.
Quality over quantity
It’s important to remember user experience when adding content to any website. If there is too much content users won’t want to read or interact and if there’s too little, Google won’t read it as significant. If you think ‘less is more’ and make your content valuable, it will work both ways. Ensure your content is consumer-centric and remember it should talk to your audience with an appropriate voice, whether that’s engaging or entertaining, it needs to serve a purpose.
Clever Content from MonkeyFish Marketing
MFM have a team of experience copywriters who are capable of writing copy for a range of different products, services and websites, no matter the subject. Get in touch with MonkeyFish Marketing today and we can provide a full website audit for free to identify where our services can improve your online presence. Call us directly on 01282 504730 for more information!