Avoiding Internet Marketing Disaster: Facebook Tips Part 1.
With more than 900 million people using this social media platform, Facebook has understandably become a prime hub for internet marketing businesses. What a lot of companies don’t understand however, is that this vast number of users has actually seen Facebook marketing become something of an art. Has your internet marketing campaign fallen victim to any of the Facebook mishaps below? 1. Not filling out your page properly. This might seem like the simplest of tasks, but it’s also one of the most common mistakes made by social media marketing businesses. If you help your page fulfil it’s full potential by filling in your business hours, address, photos, phone number and email address, your followers won’t have to trawl the internet and possibly give up altogether to look elsewhere. 2. Using an illegal cover photo. The words “Facebook” and “illegal” might seem like a dramatic pairing, but there are a surprising number of rules that have recently popped up under the radar. New Facebook guidelines state that your cover photo cannot include: - Price or purchase information, including discounts. - A call to action. - Contact information. Instead, businesses that rely heavily on internet marketing are having to think of increasingly more imaginative alternatives. Own a restaurant? Why not invest in some good quality, close up photographs of your dishes? Hairdresser? Try some arty shots of the styles you’ve created. But remember that your cover photo is essentially your billboard; swap it for something fresh and new now and then! 3. Breaking competition guidelines. Gone are the days when you could run a good old ‘like and share’ competition; now there’s a whole heap of fine print to stay on top of. Don’t panic though, just remember to bear in mind this roundup of rules: - Competitions that run via Facebook functions such as ‘likes’ and ‘shares’ are prohibited. - Competitions must be administered within an outside source such as a blog, Wildfire, Offerpop or Buddy Media. - Your page must acknowledge that the promotion is not sponsored, administered by or associated with Facebook itself. - You cannot notify contest winners via Facebook. 4. Overposting. As with most things in life, less is often more. Facebook fans don’t want to be bombarded with messages and calls to action that are so frequent they lose impact. They want to see you as human beings, not just another company using Facebook to raise their internet marketing game. If you’re new to social media marketing, try posting once or twice a day to determine how it will be recieved by your fan base. After all, Facebook indicates that the average user ‘likes’ four to six new pages per month, so it’s worth formulating a couple of excellent posts that won’t get lost among the sea of other companies. And don’t forget to interact with your fans! Simply ‘liking’ something they’ve posted on your wall and replying by addressing them by name will do wonders for your trust factor. 5. Too much focus on ‘Likes’. We all know how important ‘Likes’ are for gauging fan engagement, but this is just a baby step, are you actually keeping your audience engaged? Your loyal brand advocates will be the ones who are also sharing your content on a regular basis, broadening your reach to their own friends and family. Why not widen your options for engagement with something like a, “Can you think of a caption for this picture of our office party?” post. Quirky pictures and an informal call to action are sure to get fans talking (and sharing)! Have Monkeyfish Marketing opened your eyes to Facebook etiquette? Stay tuned for Part 2!