Avoid Scary Rankings with our Internet Marketing Tips
Avoid Scary Rankings with our Internet Marketing TipsWhile Halloween is all about scaring people and being creative in the process, the internet marketing industry wants to do everything possible to avoid any scares in the rankings. There have been quite a few changes in Google recently, so we're going to give you our top tips for boosting your internet marketing strategies and getting the best benefit from your website. You're no doubt aware that content is more important than ever. In particular, it needs to be high quality and make a point of answering people's questions that are relevant to your brand, products or services. Branding is important too; everything about your brand has to come through in the content.
Content Needs to be Informative and Answer QuestionsIn light of the new Hummingbird algorithm, Google will be analysing the meaning behind search queries rather than focusing on individual keywords. More often than not search queries are actual questions, so you need to make sure you're answering these questions, especially as it is an additional ranking factor. One of the best ways to do this is with an FAQ page; the questions are right there with the answer, which should boost your rankings for the question. You need to go above and beyond the standard answer though - give your customers a detailed answer or insight that provides more information than your rivals. Focus on your local internet marketing strategy. Google automatically uses users' location to deliver more accurate results, so make sure you're telling them exactly where you are and what you do. Providing as much information as possible is key; if you're not flexible in your strategies and changing them in line with updates and the like you could end up looking like this guy when your rankings don't improve:
Get Expert Help with Your Internet Marketing StrategiesIf you would like expert help with your internet marketing strategies, look no further than MonkeyFish Marketing. Our clever team specialise in all aspects of internet marketing and are committed to delivering our clients excellent results; boosting online presence and increasing good quality leads and sales through the website. If you would like to know more please don't hesitate to give our friendly team a call on 01282 504730.
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