Why Blogging is Vital for Internet Marketing

Why Blogging is Vital for Internet Marketing

If you mention the term ‘blog’ to someone, the odds are in at least several cases they’ll be unsure exactly what a blog is. A blog is a website – or part of a website – where individuals regularly post information, news and opinions about pretty much anything. In the internet marketing world, blogs are used to provide customers with information about the company’s products, services and topics relevant to their industry. Tons of company websites have blogs these days and rightly so – did you know that small businesses with a blog generate 126% more leads? No? Here are some more fun facts about blogging that might interest you: blogging for internet marketing• 61% of US consumers have made a purchase based on a blog post • B2B marketers using blogs generate 67% more leads • 70% of consumers learn about a company through articles rather than ads • And 81% of US consumers trust advice and information from blogs

Consumers Trust Internet Marketing Blogs

Although some of these figures are related to the US you can bet they’ll be similar for the UK too. Blogging has evolved so much that news blogs now rival mainstream media and over 75% of internet users read some form of blog, so you really can’t afford to be missing out on the huge potential of implementing a blog into your site. A blog is a great way to provide your customers with interesting and useful information about your company, the products you sell and the industry as a whole. Since over 80% of consumers enjoy reading relevant content from brands, you’re onto a winner.

The Key to Blogging is to Provide Interesting, Useful Content

The key to writing a good blog is to provide unique, interesting content. Use SEO to make sure its searchable and use it to improve customer relations; don’t blog to push the sale, write it for the end user. Here at MonkeyFish Marketing we provide a wide range of internet marketing services, including content writing to supplement your business blogs. We use a variety of techniques to deliver our customers excellent results, increasing good quality lead and sales generation by boosting online presence. If you would like to know more about how internet marketing services can benefit your business please don’t hesitate to give us a call on 01282 504730.

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