Boost Internet Marketing Results with Social Media – Google+ in Particular
Boost Internet Marketing Results with Social Media – Google+ in ParticularIf you’re looking to increase your online presence and appear higher in search engine rankings (which is pretty much every business, anywhere) it’s pretty common knowledge that social media is one of the best avenues to go down – and a recent has revealed a strong correlation between websites that rank higher and their presence on social media – particularly Google+.
Knowing what works for Google is vital for internet marketingWith the world of internet marketing facing an unknown number of algorithm changes and updates, understanding what affects sites’ visibility is essential, and this analysis of over 7,000 URLs that rank in the top 20 positions of Google across various sectors has shown that generally speaking, websites with a greater presence on Google+ and a high number of +1 shares rank higher in SERPs, with correlation increasing from 20 through to 1. Comparatively, Facebook Likes (as in the number of people that like your business page) only achieve a ranking correlation score of 16 out of 100, while Google+ sits at 23 out of 100. Although it needs to be taken into account that Facebook Likes have been around for much longer with a greater popularity, the correlation between Facebook Likes and higher rankings is much more scattered.
So does presence on Google+ really have the power to affect your rankings so much?From the study it’s clear that correlation between social media, especially Google+, and search engine results is evident, though whether it’s a result of the social popularity or just the fact that people are more likely to Like and Share better websites remains to be seen – though it is widely known that social media presence is becoming an increasingly important ranking factor. So don’t sacrifice your Facebook in favour of Google+ just yet. It’s better to be present on as many social media sites as possible, though this presence alone won’t guarantee you rankings – internet marketing is about much more than popularity! If you want a sure-fire way to boost your online presence and rankings in search engine results, talk to MonkeyFish Marketing about how our internet marketing strategies can help you. Specialising in sale and lead generation, we are committed to delivering an excellent ROI and all-round service, which we are renowned for in the internet marketing industry. Please give us a call today on 0845 154 1378 to discuss your requirements.
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