Why Branding is Important for Your Website Marketing Strategy
The way your business is represented visually is a key factor in its success. An important factor of any marketing campaign, the way your brand ‘looks’ to your customers is crucial and even more so when considering a strategic website marketing campaign. When it comes to website marketing, your website is generally the only impression your potential new customers will get of your business. You’re not there to wow them with your fantastic sales pitch or your charismatic persona, you are relying on a static page designed to represent your business online and that is why it is so important to make sure you inject a good dose of your brands image into your website marketing campaign. Everything, from your website design to your social media pages, should be designed to suit your brand and revolve around your brand ethics. Creating a continuous impression of your brand across several different sites and mediums is a great way to ensure your customers are aware of what your brand stands for, the way it looks and the way it works. Setting up a continuous and corresponding flow of media is vital so that customers can pick up on the attributes that make your brand unique. Here are our top tips for creating a strong brand identity within your website marketing campaign... Think About Your Graphics What works on your printed office supplies may not work online. Making sure your corporate identity is transferable across all types of media, from full colour computer screens to black and white printing, is crucial when designing or redesigning your brands logo and any accompanying graphics. This is the starting point for your businesses branding and a vital part of your customers retaining and recognising your brand image. Working this into your website marketing strategy ensures that your brand image is presented to your customers at the first given opportunity and gives them a chance to internalise a visual image of your business. Associating a logo, colour or style with your brand, gives your customers something to connect your business with, making it more likely to stick in their memory. Remembering your brand will ultimately work in the favour of your website marketing strategy, creating a link between what your business looks like and where it can be found. Choose Web Content Carefully Don’t feel the need to fill your website with tacky images just to make it look interesting. Some of the most interesting and unique web designs are done using only blocks of colour, different sized headings and clever layouts. Using images that don’t mean anything to your customers or that don’t fit in with your brands style and ethos are just distractions. Keep all web content relevant and in keeping with your position as a brand. Make sure your website marketing strategy looks carefully at your website design. Decide on a style you'd like to use throughout your website and keep it consistent. Creating a website that flows naturally and only shows relevant content is a great way to encourage customers to take the time to look through your site and inspire return visits. Decide What Tools to Use While your website is the main focus point for your online traffic, social media sites can provide a great source of new interest for your brand but think about this decision wisely. Look at your brand. Do you sell the type of services or products that could benefit from a social media presence? The up-keep of a social media site can be just as demanding as that of your website so it is crucial that you have the time and effort to make it a successful venture. When creating Facebook pages or a Twitter account, continue using the style of your website and brand identity. Consider it an extension of your own web page and stick to the same colours and images. The more you familiarise your customers with your brand, the more likely they are to recognise it and remember it when looking for your product or service in the future. Representing your business to its full potential online can be difficult but with plenty of knowledge and experience under our belt, MonkeyFish Marketing can help your business to really make a splash. Contact us today and let us create a clever, branded website marketing campaign especially for you.