Classic Internet Marketing Mistakes and how to Avoid them
Many companies make the mistake of trying to apply a quick-fix to their websites in order to make them rank higher on search engines like Google. Often they will employ unethical practices, thinking that they can quickly buy their way to the top of the listings and trick search engines into putting them at the top. However, Google is more clever than people think and doesn’t take kindly to any kind of trickery. In most cases Google algorithms will recognise these practices for the sneaky tactics that they are and penalise the website as a result. Over the next five weeks we will be looking at the main offenders with a separate lesson for each week – all the classic schoolboy errors that you should avoid if you want to save your site from being dropped off the search engine’s rankings.
Lesson 1: Keyword stuffingMany businesses make the mistake of applying a shotgun blast approach to SEO. They think of a keyword, then try to squeeze that phrase into the content at every available opportunity. Eg. “Internet marketing best practices involve top internet marketing techniques. For more information about internet marketing contact our internet marketing experts who will be happy to sort out your internet marketing.” Not only does this repel human visitors like the smell of decomposing fish, it will also fall under the scrutiny of the search engine algorithm’s ever-watchful eye. Google hates these sorts of unethical approaches as they detract from the user experience by focusing on beating the algorithms, instead of giving the customer what they wanted.
How to Avoid Keyword StuffingStill make use of keywords but use them in moderation, making sure that the content is still relevant and reads well. Instead of using the same word or phrase over and over again, try to incorporate variations or synonyms of the word as well as long-tail phrases, in order to be rewarded in the search engine rankings. Professional copywriters can seamlessly integrate the correct density of keywords into an article so that it still reads naturally whilst hitting all the main areas you wish to target, meaning that the customers who visit your site will already have a predisposition to purchase your products or services. Therefore, with focus keyword targeting, visits to your site are much more likely to convert into actual sales.
Contact MonkeyFish MarketingFor more information on avoiding marketing mistakes and how expert copywriters can benefit your business, contact our team of friendly consultants today. 01282 504 730 Next week we will be looking at the perils of duplicate content so watch this space for more helpful marketing tips.
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