Companies Increase AdWords Internet Marketing Budgets

Companies Increase AdWords Internet Marketing Budgets

The 2013 State of Paid Search report was released yesterday, and it gives an interesting insight into how marketers are planning to spend their internet marketing budgets in 2014. The report revealed that currently, 83% of PPC (Pay Per Click) marketers are feeling optimistic about the state of paid search – and with 63% of participants spending over $300,000 per year on PPC budgets, that’s saying something. Text ads and remarketing are the most important focus for internet marketing budgets, while social ads are only regarded with moderate to low importance. However, 52% are looking to increase their spending on Facebook, while 20% have opted for other social networks like Twitter and LinkedIn.

Search Ad Networks Claim the Majority of PPC Spend

Google AdWords remains the clear leader though, with 73% planning to increase their budget next year, and when you bear that in mind with the above spending statistic, it’s not surprising that Google are doing their best to sway companies into spending their internet marketing budgets on AdWords. internet marketing budgetConversion rate optimisation (CRO) will be the main focus of PPC advertising next year, with 85% of respondents planning to increase their focus on conversion rates, though if they just enlisted the help of MonkeyFish Marketing they could increase their conversion rates naturally with our clever internet marketing techniques. Though PPC advertising is beneficial, studies have shown that many people ignore paid advertisings and opt for natural listings instead – which is what MonkeyFish Marketing are committed to achieving for our clients. We use tried and tested organic internet marketing techniques to provide our clients with page 1 listings, which will naturally increase lead and sales generation.

Our Internet Marketing Techniques Increase Conversions Naturally

So why dedicate the majority of your internet marketing budget to PPC advertising which isn’t always reliable and is costly too? Talk to one of our sales consultants today about how our internet marketing services can help you. Call 0845 154 1378.
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