Digital Marketing Tips for Small Businesses

We share our top digital marketing tips for small businesses...

Digital marketing may sound scary, especially if you're a small business just starting out but with millions of people using the internet to browse for services and buy online, it is essential for any company hoping to succeed in today's cut-throat world of business. To help you on your way, our digital marketing team have a couple of tips to share with you that should come in handy! dmDo your research Keyword research is the starting point of any strategy. Finding out how customers search for your services or products is a great way to establish a strategy for the rest of your site and make sure you're heading in the right direction. Research should involve competitor analysis as well as using tools such as Google's keyword tool to find out which search terms are the most competitive within your industry - the chances are these are the ones delivering sales! Track your progress Make sure you track your progress from day one so you can clearly see what's working and what isn't. From rankings to the amount of traffic hitting your site, make sure you keep a record so you can change your strategy accordingly. Installing Google Analytics is a great way to look at which pages are converting and where your traffic is coming from so make sure you install it correctly within your site. Get to know your audience From analysing your analytic data, you may find out things about your audience that you didn't know when you started out - the majority may use mobile devices to access your site for example or you may have a high volume of traffic from overseas. Making your website responsive (mobile-friendly) may be an option you decide to explore or translating your site into various languages to meet international demand. Analysing your data on a regular basis will help you to understand engagement and give you a better idea of how to market your business further. To busy to manage your own digital marketing or need a helping hand? MonkeyFish Marketing are a full service digital marketing agency. From video to graphic design, content writing to social media - we can provide everything you need to make your online venture a success and with a proven record of delivering first class results, we're the ideal choice for those who want to succeed. Feel free to browse the services we offer or use the buttons below to contact us today.

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