Email Marketing Tips from Our Online Marketing Team
Our online marketing team share their top tips for successful email campaigns
As a clever online marketing company we know that email is one of the most effective ways for businesses to engage with customers, building up relationships and directing traffic to key areas of a website. Here are a few tips from our online marketing team to help you on your way: Are your emails nice to look at? It’s often the case that we reward pages that are pleasing on the eye by reading them. A clever technique to work by is 'less is more' - the philosophy of not over-bearing a page with content. Space text out, highlight important areas and try and let pictures tell part of the message you’re trying to get across. Pictures are a great way to break text up and can often make a dull subject much more interesting and engaging to the reader - but be careful, too many pictures in your email marketing campaign can see it classed as spam so find an even balance. Do they draw your customer in? Perhaps the hardest thing to achieve with an email is drawing the customer in. By using powerful words and phrases in your subject line such as ‘limited’, ‘one time offer’ and ‘exclusive’ gives the customer a sense of urgency and desirability. It’s an excellent persuasive tactic, and one which our online marketing team are big on, but make sure all subject lines are tested first to judge its impact. How's your delivery rate? The most important part of an email campaign is the delivery rate. You need to make sure your email provider has a strong rate of delivery to ensure consumers receive your emails. While there are plenty of other things to monitor such as click through rates and open rates - simply getting your campaign there in the first place should be of the utmost importance! Our online marketing team are experts in email marketing and know how to create great looking campaigns designed to give your business the best results possible. Why not see what we can do for you? Use the buttons below to contact us and we'll be in touch ASAP.