Enhance Online Marketing With Social Media Scheduling Software.
Employing social media in your online marketing campaign can sometimes feel like a double edged sword, especially when you’re managing multiple social media platforms and a business. Thankfully, over the last couple of years a family of clever little scheduling platforms have popped up to make things a whole lot easier. Firstly, there is the favourite of 20% of top brands – Hootsuite. With 20 of the 96 companies listed in Interbrand’s top 100 global brands list using it to send out their Twitter updates (including H&M and Tiffany & Co.), you can rest assured that this platform knows what it is doing. Simply add your chosen Facebook and Twitter networks using the “Add a social network” button and you’re ready to go! You can now schedule and keep track of updates by hovering your cursor over the arrow symbol on the left and clicking “publisher,” view updates you scheduled in the past in one handy table (a service that not many other scheduling platforms provide), and even view your page’s analytics by clicking the graph symbol on the left hand side of the web page. These analytics are indeed one of the handiest features of Hootsuite, gathering all of your social media data into one place and providing a handy platform to guage analytics when you don't have easy access to Facebook and Google Analytics to hand. However, to gain access to this data and an unlimited number of Facebook and Twitter profiles there is a monthly cost of $9.99 (approximately £77 per year) involved, a cost that, when weighed against the dangers of losing followers over missed updates, is pretty invaluable and even treats you to a month’s free trial before payments start. Hootsuite’s free account on the other hand only allows the addition of five social media profiles, free but brief reports and no detailed analytics, a pricing plan that although not the best for large companies, is ideal for smaller businesses who only need to manage one or two accounts. Also ideal for businesses who are in their infancy are Conversocial and Tweetdeck. More suited to scheduling Facebook updates, Conversocial - like Hootsuite – offers a range of pricing plans: free provides basic analytics and scheduling services while the more expensive business packages offer more comprehensive data, reporting and multiple account managers. Tweetedeck again runs off similar price plans, but has been known to encounter problems such as failed updates when too many social media accounts are added. Conversocial too has been known to run into problems when one account suffers a glitch, failing to send out any other updates until that issue has been resolved. Would you like to know more about which social media scheduling platform would best suit your business, or even how our very own team of online marketing experts can take the social media weight off your shoulders? Contact us using the buttons below!