Facebook Business Page Reach Could be Affected by New Algorithm Changes

It’s no secret that organic reach for business pages on Facebook has reduced dramatically over the past couple of years, and new News Feed algorithm changes that have come into force could affect that reach even further. Facebook says the 3 new updates are in response to feedback from customers, though the impact for businesses on the social site cannot be predicted as it will vary considerably depending on audience composition and posting ability.

Facebook News Feed Updates

The News Feed updates will include posts from friends and material they share directly being pushed higher up the News Feed, as a Facebook poll revealed that people were worried about missing content their friends shared. However, those that like to read news and regularly interact with posts from pages will still see that type of content. The aim of this update is to get the balance of content right for each individual person, so how they interact with your business page will affect how much of your content they see. But there is a silver lining. Facebook has relaxed a rule that prevented users from seeing multiple posts from the same source, so those that do interact with your page will potentially see more of your posts.

Talk to the Internet Marketing Experts

The key takeaway here is that as long as you’re sharing interesting, relevant and engaging content to your users, you shouldn’t be affected too much by these News Feed updates. If you would like to know more about enhancing your business on social media, give the internet marketing experts at MonkeyFish Marketing a call on 01282 504370.

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