Facebook Buy Instagram
Social media giants Facebook have announced plans to buy popular photo-sharing app, Instagram. The app, launched in October 2010 has been a popular download for iPhone users across the globe for just over two years. Now available to download via Android, as of last week, its popularity looks set to increase and with a hefty $1billion (£629million) paid in stock and cash for the takeover, it is a name that we will certainly be hearing a lot more of. Instagram allows users to take a picture, choose a filter, transform its look and feel and post it to Instagram for the world to see. Able to share their pictures on social media sites such as Facebook, Twitter and Tumblr, it has been dubbed as photo sharing, reinvented. With over 30 million registered users at present, Instagram is a great way to turn standard mobile images into beautiful and fun works of art! With word of the app spreading like wildfire and users raving about its features, it's no wonder that Facebook wanted a piece of the action! However Mark Zuckerberg, Chief Executive of Facebook, has pledged to continue developing Instagram as a separate brand and will allow it to post to rival networks such as Twitter and Google+. So why did Facebook make the move to buy a mobile phone app? That seems to be the billion dollar question on everyone's lips and quite literally at that! Writing on his own blog post, Mark Zuckerberg explains: "This is an important milestone for Facebook because it’s the first time we’ve ever acquired a product and company with so many users. We don’t plan on doing many more of these, if any at all. But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together." A smart move to expand Facebook's ever-growing social repertoire or a clever way to snap up the competition before it becomes too much of a threat? We'll let you decide!