Facebook Groups: The Facts

Facebook Groups: The Facts

Facebook groups were, once of a time, used to identify ourselves with favourite books, films, quotes etc. But nowadays, pages have generally replaced groups and are mainly used for social interaction and sharing. So what’s the real dfacebook_icon4ifference between a Facebook group, as it were, and a page? For starters, pages are visible for all Facebook users whether they’re a member or not, meaning that all the information and posts are available for the world to see. Secondly, a page representing a brand or company can only be created by an official member or representative – end of story. However, Facebook groups nowadays enjoy different privacy settings; although you can’t avoid being added to a group, you can leave whenever you want (of course!). There’s also the ability to see how many people have seen a post, though how this is judged is unknown. Creating your own Facebook group is pretty simple, and can be used for a group of friends, for example, to chat and share information and photos privately without other people seeing. The same could be said for groups for people working at the same company, who could use the site to interact easily and quickly outside of work hours. There are three settings for Facebook groups: Open, Private and Secret. Open is pretty self explanatory, anyone and everyone can see who is in the group and all the posts. Private allows other people to see who is in the group but not the posts, and Secret only allows members to see the group, its members and the posts. Admins of groups (the members who set up the group or have been elected to admin status by the founder) have the power to edit the group at any time, so when setting up a group it’s wise to only choose people you trust, if anyone at all, to act as an admin. Whether you love or loathe Facebook groups, they do provide a great way to communicate and share information with those most relevant. And by the looks of things, they’re set to stay! Keep up to date with all the latest online marketing news by signing up to our RSS feed!

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