Facebook Launches New Business Page Analytics

Facebook Launches New Business Page Analytics

One of the key points of any type of internet marketing, be it blogging, social media or internet marketing, is to analyse your data. Anyone who has a business page on Facebook will see the changes to the ‘Page Insights’ metrics by the end of summer – but it’s always good to be informed as soon as possible. 

Break Down data for In Depth Analysis

new Facebook analytics improve social internet marketing

The changes will see the ‘People Talking About This’ (PTAT) broken down to provide more in depth information: page likes, people engaged (the number of people that have clicked on, liked, commented or shared your post), page tags and mentions, page check-ins and other interactions. Not only does this make it easier to further analyse your posts, it also allows you to see what gets people talking the most or what is most popular in the form of likes and shares. The use of such information in an increasing social media centred internet marketing industry is invaluable – especially for new and small businesses that are looking to increase brand awareness and general users. Internet marketing through social media has often been a neglected form, but this new data allows you to really see what works so you can adjust your strategy and budget accordingly. And with social media sharing becoming ever important in the eyes of search engines, these new analytics couldn’t come at a better time!

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