MonkeyFish Online Marketing Experts Get Festive With A Little Help From Google...

Our Online Marketing experts are feeling festive...

With less than a week to go until we spoil our loved ones with presents, stuff ourselves with treats and spend the New Year regretting that family-sized box of Roses we consumed on Boxing Day (without the family), the MonkeyFish Marketing team are feeling just a little bit festive. Working hard to tie up all those loose ends before the Christmas break begins, our online marketing experts are busy knuckling down for the last few working days of the year, but it's not all work and no play at the MonkeyFish office... We've found a fantastic festive treat to brighten up your day and it comes from none other than search engine giants, Google.

Visit the Google homepage, type in 'let it snow', click 'search' and let the magic begin... Once the silvery snowflakes have filled your page, use your cursor to write a festive message, draw a snowman or just simply let your mouse roll around in the snow! Taking advantage of the festive season with little tricks and treats like this is a fantastic way to boost your website traffic. Working 'Christmas' into your online marketing strategy can be a great way to increase your brand awareness and sales in what is, for some businesses, a crucial time of the year.

Here are our top 3 tips for festive online marketing campaigns...

Tis the Season to be Jolly Christmas time lifts everyone's spirits and with an abundance of Christmas parties, people really are feeling sociable. Take advantage of social media sites at this time of the year and make sure you keep your online presence cheery. Alongside your usual updates, try slotting in a cracker-esque joke or a YouTube clip of your favourite Christmas song. Reminding your customers that you are human is a great way to build a relationship with them and lifts the spirits of everyone involved!

Consider a Festive Promotion or Competition For businesses that sell their products or services online, a promotion or competition can really help to drive traffic to your website. Offering your customers a festive discount is a fantastic incentive. It doesn't have to be a huge discount, 10% is often enough to encourage customers to buy. Try working a Christmas themed competition into your online marketing strategy and consider how you could implement this using your social media sites. Could you offer a prize for the best festive fancy dress picture submitted to your Facebook page? Create a talking point that customers will want to share with their friends and they will remember it for many more Christmases to come.

Seasons Greetings There is nothing that says 'Merry Christmas' more than a traditional Christmas card but the cost of posting can be a pain! Work an e-mail marketing campaign into your online marketing strategy for a well-timed festive greeting that won't get lost in the post. Design your very own Christmas themed newsletter and send it to your e-mail contacts with the click of a button. Combine this with a discount and you're well on your way to creating an online marketing strategy full of Christmas cheer and great results.

Internet Marketing News





Keep up to date with MonkeyFish