Google Analytics Launch New Internet Marketing Tool

Google Analytics Launch New Internet Marketing Tool

One of the main aspects of analysing your website’s data is to view the customer journey: how they arrived at your site, the pages they are visiting and spend the most time on, the products viewed/bought etc. While Google has released a barrage of tools and reports over the past few months to help improve the analysis of data, they have realised that webmasters need more information relating to the customer journey throughout websites. So step forward the latest Google tool: the Customer Journey to Online Purchase.

The New Google Analytics Tool Provides In-Depth Data

google-analytics-customer-journey-channelsIt’s unlikely that first time visitors will convert to a sale – more often than not it is subsequent visits that result in purchases. Visitors can easily be distracted from your site, whether it’s through an ad, blog post, internal or external link...the possibilities are broad. The Customer Journey tool allows you to interactively explore the typical behaviour of your online customers and examine how different marketing interactions affect purchases and conversions. Using various resources including data from all Google Analytics clients, the tool allows webmasters to see how long it takes for customers to make a purchase (based on site visits, number of days etc) and the mediums by which they arrive at your site. Data from various industries also allows for the comparison of conversion times from your site against industry averages – so you can see if improvements need to be made.

Track Your Customers to Determine Necessary Action

The new Google Analytics tool is excellent news for internet marketing companies like MonkeyFish Marketing, making the analysis of customer and visitor data that much easier. Providing detailed data allows our expert internet marketing team to create even more bespoke internet marketing strategies tailored to the needs of your website – whatever results you’re looking for. If you would like to know more about how our internet marketing services can help benefit your business and website, please contact one of our consultants who will be more than happy to advise you.
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