Google Announce Upcoming Changes for Summer

Google Announce Upcoming Changes for Summer

Google’s head of webspam, Matt Cutts, has posted a video online that updates SEOs with Google’s upcoming plans for the summer months. Google’s updates and algorithm changes are designed to target sites that use spammy links and low quality content, for example, and make sure that they aren’t ranking as well as sites that use good quality content. In a nutshell: if you’re working hard to provide a good quality site for your users, Google is working hard to make sure you’re rewarded with improved rankings etc.

Google Want to Help Good Quality Sites

google-changesAs expected, Cutts confirmed that they are ‘relatively close’ to the latest Penguin update, which is dedicated to targeting webspam. The latest update is expected to have more of an impact and be more comprehensive than past Penguin updates – though again, webmasters with high quality content and websites don’t need to worry too much. There is also another change in the pipeline, though it looks to be a while before it comes into play; native advertising and advertorials that don’t make it clear to end users that it’s paid for will be affected, and more sophisticated link analysis will help in the fight against spam. Google are working hard to ensure that ‘clusters’ of search results that are from the same domain – such as property websites – are seen less frequently; and once you’ve seen a cluster you’re less likely to see more the further into the search results you go. Topics or categories of website that generally have a higher number of spammy sites, such as pay day loans, are specifically on Google’s hit list, with spammy sites less likely to show in search results.

‘Spammy’ Sites Will Be Hit Hard in the Next Few Months

Clearer information for webmasters is one of Google’s clear goals this summer; they are aiming to help sites that have been hacked and to improve communication with webmasters. A comprehensive site providing good quality information to help webmasters and small to medium businesses is another potential idea – though the video was only providing a rough snapshot of what’s to come in summer 2013. Following good feedback from outside of Google, it looks like changes to target webspam will continue to occur, helping those that put effort into providing a fantastic site rank fairly. We’ll keep you posted with all the latest Google updates and news from the internet marketing world so keep checking back regularly – why not add our blog to your RSS feed?

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