Google Announces Paid and Organic Keyword Reports for Online Marketing

Google Announces Paid and Organic Keyword Reports for Online Marketing

Google have introduced a new feature into their AdWords interface. The paid and organic report allows marketers to measure their search footprints in terms of both organic and paid keywords, providing a greater insight into any keywords that could be enhanced with paid advertising and the behaviour of searchers when both organic and paid listings are provided.

Measure Your Site’s Performance with the New Tool

The new tool can be used to help optimise performance by discovering additional keywords for advertising campaigns and comparing conversions from both organic and paid advertising. When it comes to online marketing and advertising knowledge really is power, new online marketing tooland the new report is yet another way to measure your impact on searchers. It will be especially useful for testing website improvements and AdWords changes, allowing you to compare the data together rather than separately. To make use of the tool you need a Google AdWords and Webmaster Tools account, which you’ll need to verify and sync with the new reporting tool. Understanding the interaction between paid and organic search results is incredibly useful for making the most of your website’s performance and enhancing campaign results, so it’s more great news for those in online marketing.

When it Comes to Online Marketing We’re Here to Help!

Measuring and managing the traffic to your website is a vital aspect of online marketing, but if it all seems a bit daunting don’t worry – the MonkeyFish Marketing team are here to help! We are experts when it comes to online marketing and work alongside your marketing teams to create bespoke online marketing strategies that will increase your online presence and lead and sale generation. With tons of experience in the industry and a dedication to keeping our clients happy it’s no surprise that we’re rated as one of the top online marketing agencies in the country. Please feel free to give us a call on 0845 154 1378 to learn more about how our online marketing techniques can benefit your business.
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