Google Crack Down on Internet Marketing Advertorials

Google Crack Down on Internet Marketing Advertorials

As Matt Cutts announced in his video earlier this month, Google will be cracking down on advertorials over the summer – and it looks like they’ve already begun. Advertorials are paid ‘content’ that are disguised to appear as though they are simple editorials by someone who has already used the product or service featured on the website. Often they appear as reviews or articles without an ulterior motive, which is where Google has a problem.

Advertorials are a Discreet Form of Internet Marketing

The issue is that advertorials are a very discreet form of internet marketing; in the majority of cases, the site or writer doesn’t disclose that it is in fact an advert – or if they do, it is often in such a small or unobtrusive way that readers won’t even know that it is a paid promotion of some sort. To summarise, advertorials are incredibly misleading forms of internet marketing that fool countless users into clicking through. Google crackdownEarlier in the year, Interflora were famously penalised after they rolled out a huge advertorial campaign with links that passed PageRank. While the advertorials were actually marked, the links they provided Interflora were keyword rich to give them the best SEO benefit. They were subsequently punished, along with several newspaper websites who published those advertorials with straight links. Even in light of the punishment, more webmasters are turning to advertorials to boost SEO so Google is stepping in and informing webmasters of what they need to know to avoid getting penalised for advertorials. First off, any paid advertorials – that is, if money changed hands in any way for the placement of the link – should not use PageRank. Furthermore, advertorials need to be made clear that they are, in fact, paid content.

MonkeyFish Marketing Use Organic Internet Marketing Techniques

But what Google is bothered about is that advertorials shouldn’t affect search engine rankings in any way. A simple ‘no follow’ link would do the trick – but many webmasters either aren’t doing it properly or, more likely, just don’t want to get caught. But with the new crack down under way, it’s well worth heeding the warning. When it comes to internet marketing MonkeyFish Marketing use organic and ethical techniques to boost search engine rankings naturally, eliminating the risk of punishment for breaching guidelines. With tons of testimonials to back us up and a team of internet marketing experts dedicated to driving your site forward, it’s no surprise that we’re a leading internet marketing company. If you would like to know more about how our internet marketing services can deliver you results, please contact a member of our friendly team on 0845 154 1215.
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