Google Plans to Make All Searches Secure

Google Plans to Make All Searches Secure

Google have quietly been making a change over the past month or so that encrypts all searches, resulting in a massive increase in the ‘not provided’ result in Google Analytics. The search giant claims that it is to improve privacy for users and prevent publishers from seeing search terms that may be too private.

‘Not Provided’ Results have Increased up to 100%

Google 'not provided' results increase graphIn 2011 Google launched encrypted search for those that were logged into their Google account, and over the last month a massive jump in ‘not provided’ results in websites across the UK and US has revealed that search encryption is now applied to all searchers, not just those that are logged in. Google confirmed the shift in a statement: ‘We added SSL encryption for our signed kin search users in 2011, as well as searches from the Chrome Omnibox earlier this year. We’re now working to bring this extra protection to users that aren’t signed in.’ There is wide speculation that the encryption of searches is intended to push more people towards using Google AdWords – a rumour which Google denies. Those with AdWords set up can still view searches and how effective they are in their campaign, however only a 90 day insight into a maximum of 200 results will be provided. Google plants to extend this to a year in the future.

Google AdWords Keywords are Still Provided...

Whatever the reason for encrypted searches, the bottom line is it’s good news for users and not so good news for SEOs. Here at MonkeyFish Marketing search engine optimisation is just one of the many internet marketing techniques we use to bring our clients excellent results, and the encrypted searches won’t stop us from getting our clients to the top. If you would like to know more about how our internet marketing company can boost your business online, please don’t hesitate to give us a call on 0845 154 1378.

admin
Internet Marketing News

All
News

Design
News

Development
News

Marketing
News

Keep up to date with MonkeyFish