Google+ Policy Change – Clever Advertising or Shamefully Invasive?
Google has made some big changes recently and some of those changes to policy may be causing a stir with the more private among us. Google have announced that it will start using the names and photos of users of Google+ to endorse advertisements. These ‘shared’ endorsements will feature as small one-line reviews underneath a specific Google services listing or advert when you have rated it.
Do We Have a Choice?
Many are calling this change in policy invasive and an infringement on our privacy and I’m sure the conspiracy theorists among us will say this is simply a further step towards an Orwellian future, where Big Brother sees and hears all. But who will this change really affect and what control do we have?
Those that are well versed with the workings of social networking giant Facebook, will know that they have already beat Google to it! And whereas Google+ will allow you to opt out of having what you rate, shared, Facebook do not have this option. It could be argued that this is expected of Facebook, Facebook is all about sharing and letting people know what you’re thinking and what you’re interested in but Google has always been hailed as having good business ethics with two of its published tenets being that democracy on the web works and that you can make money without doing evil.
Once the dust has settled and the rush to damn any being that threatens our privacy, it might be clear that this is in our best interests as well as for Google. When there is a rating on a service or product it makes it easier for us to decide which to choose and with names and photos to go along with the rating this will give it more credit and at the end of the day if you do not wish for your ratings to become public with your picture and details you can turn this setting off.
Internet Marketing Strategies Remain Effective
The team at MonkeyFish Marketing do not feel that Google are sacrificing their integrity for profit and this will not affect the internet marketing
strategies we provide but it does beg the question; what does Google have in store for us with the next update?