Google Ranking factors explained by our Online Marketing experts!

There are a wide variety of factors that contribute to the determination of Google rankings, some of which are open to debate. Here at MFM, our dedicated team of online marketing experts have put together a list of some of the most important things to consider when attempting to build pages that can be effectively marketed on the world's leading search engine.

Simple but effective Internet Marketing techniques

As obvious as it may seem, the importance of keyword inclusion in a page's meta title should never be underestimated, with this tag accounting for the most important page text barring the actual main content itself. Beginning the title tag with your main keyword can further increase page strength, as can the inclusion of a keyword within header tags, in particular H1s. And paying regular attention to pages, even if making only slight tweaks at frequent intervals, can benefit your site greatly from a Google marketing perspective. The recency of page updates is sometimes highlighted by the search engine, which favours fresh content, whilst pages that have been tended to daily or weekly will be met more positively than those that have been adjusted once in a year. Furthermore, it is important to include a reasonable amount of quality outbound links, and persistent checks that these aren't broken will also assist in the aforementioned sense that the frequency of page edits matters. We could go on and on, but these are just a few simple but effective internet marketing techniques to follow to help your marketing on Google.

Bespoke Online Marketing advice from MonkeyFish Marketing

For further bespoke online marketing advice, or to enlist our internet marketing services, please don't hesitate to get in touch with the MonkeyFish Marketing team. You can speak to one of our consultants by calling 01282 504730, or arrange a free expert website health check online.  

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