Google Updates its Quality Algorithm

Google recently made an update to the algorithm it uses to monitor and judge page quality. Unlike Panda or Penguin, which were updates to specific algorithms which affected specific practises (content and link building respectively), this rather vague update appears to be Google changing how quality is assessed. Changes to how Google processes quality signals have only just been confirmed by the company, but we’ve been provided with no specific information on which ranking signals have been affected, or if certain quality factors (such as on page content, design or usability) are now been given more ‘weight’ than others.

How Does it Affect Internet Marketing?

Although Google hasn’t confirmed much about this ‘quality’ update, we do know that it’s not targeted towards particularly spammy sites (such as payday loan websites) or in fact any particular class of website or business sector in general. This update is purely about improving the quality of its search results so providing your website complies with the usual ‘rules’ below, there should be very little negative effect on your rankings.

How to ensure your website is quality compliant

In case you need a reminder, here’s a basic list of Google’s quality control measures which your website needs to follow for your online marketing to have maximum effect:

  • Write unique informative content
  • Ensure each page has a specific purpose
  • Create clear call-to-actions and navigation paths through your website
  • Ensure your website is clear and easy to navigate
  • Use relevant internal links

Enlist the Help of Online Marketing Experts

Updating and managing your website can be a complex and time-consuming task, which is why many businesses find it useful to enlist the help of an expert online marketing company. At MonkeyFish Marketing we have a tailored approach towards internet marketing, creating bespoke internet marketing strategies to suit the needs of each clients’ business. To find out more about how our online marketing services can benefit your business, book a free website health check or call one of our consultants for a no obligation chat on 01282 504370.

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