Google’s Latest Moonshot is to Keep People Alive Longer

Google’s Latest Moonshot is to Keep People Alive Longer

Google is known by everyone for their search engine and online advertising. But in recent years the company have been expanding their business into other sectors like wearable technology, driverless cars and providing internet access to remote areas via high altitude balloons to name but a few. These projects have been nicknamed ‘moonshots,’ and Google’s latest venture has to be the most bizarre moonshot yet.

The Company are Branching Into the Health Industry

Google's latest moonshotGoogle are planning on launching a new company, Calico, which will focus in particular on health and aging. In other words, Google is planning on helping people live longer lives. Google co-founder and CEO Larry Page said in an exclusive interview with Time, ‘In some industries it takes ten to twenty years to go from an idea to something real. Healthcare is certainly one of those areas. We should shoot for the things that are really, really important, so 10 to 20 years from now we have those things done.’ But why are they doing it? Why would a company founded on providing people with information spend countless amounts of money on a project designed to prolong human life and health?

The Question is, What’s in it for Google?

The online marketing community is rife with various opinions, the most common being that Google wants people to live longer so they will click on more ads, therefore making the company more money. But is it that really the only objective? No details have been released on how the venture would make Google money, but with a $50 billion revenue last year the company has plenty of cash to use for other investments. So for the moment we can only speculate about Google’s plans for Calico. We’ll keep you up to date with the latest online marketing news so be sure to add our blog to your RSS feed to avoid missing out!
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