Graph Search Arrives on Facebook

Graph Search Arrives on Facebook

After six months of being in beta, Graph Search has finally been rolled out to millions of users this week and will continue to be rolled out over the next few weeks until everyone has the feature. Those of us in England will have a bit of a wait yet, but you can join the waiting list here. If this is the first you’ve heard of graph search, let’s take a quick look at what it does.

Graph Search makes it Easier to Find People and Content

Facebook Graph Search screenshot

The Graph Search tool is designed to provide a whole new social search experience by using social signals from four different areas – photos, interests, people and places – to provide specific search results. Queries such as ‘people I went to school with that live in London’ and other specific searches will be provided detailed results based on friends’ photos, places they’ve been etc. Facebook CEO Mark Zuckerberg has said that Graph Search is not intended to replace regular web search. ‘Web search is designed to take any open ended query and give you links that may have answers. Graph Search is designed to take a precise query and give you an answer, rather than links that may provide an answer,’ he said during the initial January announcement of Graph Search. Graph Search makes it much easier for people to find older Facebook content so it’s worth reviewing your privacy settings to control what people can see. As for businesses, the Graph Search tool is handy because it makes it easier for users to find content, while companies can use the tool to target new audiences.

Social Media Marketing Just Got Even More Important!

And because Graph Search doesn’t go off what is most popular internet-search wise and instead produces results based on what your friends are doing or where they’ve been, it’s easier to search for places or businesses that your friends like, such as a local restaurant or bar. Speaking of getting your business found, MonkeyFish Marketing specialise in doing exactly that. Our knowledgeable team work alongside our clients to produce internet marketing strategies that ensure your company is found for relevant keywords and people looking for your products and services. MonkeyFish Marketing help people find you – similar to Graph Search. If you would like know more about our internet marketing services please don’t hesitate to give us a call on 0845 154 1378.

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