How Does Google’s Plus One Button Affect Search Results?

There are many rumours and conspiracy theories circulating round the world of social media and internet marketing world as a whole, in regards to the new applications that are being introduced by Google on how these will affect the search results when somebody is looking for a specific product or service and who Google will allow to have priority once this application is installed. I’m sure if you take an interest in the world of social media or you work in a related industry you will have by now heard about Google's new social networking site, but more importantly the new Google Plus One button. This a button that has been designed to adjoin to your website, the internal pages, advertisements and also blogs that essentially gives users the opportunity to recommend your page or the actual content within that page. The idea is very similar to the concept that has been introduced on the social networking site of Facebook in regards to the 'like' button and also Twitter with the tweet button, however the difference and maybe the advantage that the Google + button may hold over the previous two is that instead of actually sharing the page with people via a social network, this will show up as a recommendation in the actual search results. How it will work is if a friend or colleague who is signed into their Google accounts and then search for a specific topic, for example 'clothes' it allows you to see if any of their friends have recommended this particular URL as worthwhile visiting. However if your not signed into your Google account what it will still do, is display the fact that a combined amount of individuals have still Google plused it, the theory behind the concept is that in reality you are more likely to click on a search result that you trust and if a friend or colleague has recommended it then in theory there is more chance that you will trust it. Now the important sector of the conundrum is whether it will have a detrimental or positive effect on the actual search results and the actual page ranking. Now Google, as they generally do, have refrained from stating whether or not it will have a bearing on a page ranking, however they have specified that they are constantly upgrading and changing their algorithm's and therefore it may be a way to possibly assist your search results. So in retrospect it may have the same impact as when you link back and forth between websites, allowing for some trust from that site to be passed onto you and help your ranking, the +1 button may have the same effect. So if their is a possibility, even an outside chance that it may be positive for your website, it can’t hurt to add to your site can it..???

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