How Mobile Has Shaped the Customer Sales Journey

The rise of the smartphone has led to smarter consumers, which in turn has led to a demand for smarter marketing. People no longer blindly trust advertisements on traditional media without heading online to do their own research first. Even while shopping in store, 70% of people use their smartphone to read reviews, check if a product is in stock, see if there are any offers available and check prices against other retailers. So how can marketers use this consumer behaviour to increase the effectiveness of their online marketing strategies?

Using Your Website to Increase Sales

Making your business more accessible through a free mobile-friendly app is a great place to start, especially if you sell products online. However, if your company doesn’t have the need or budget for this then there is still plenty you can do, the first of which being... Make sure your website is fully optimised for browsing on a mobile device, be it tablet or smartphone. If your website is difficult to navigate on a small screen users will simply bounce off and you could well have lost a sale via your website or brick-and-mortar premises.  See how MonkeyFish Marketing’s responsive design and website development services can optimise your conversion rate. Feature links to product reviews directly from the product page. From experience I’ve learnt that searching for reviews can diminish a user’s (often short) patience which can then lead to virtual or physical cart abandonment. Having reviews close to hand keeps the lead ‘hot’ even if the customer chooses not to purchase that particular item. Similarly, all your premises should be listed on Google My Business to make it easier for local customers to find and interact with you. Your company should be active on at least 2 of the main social media channels (Facebook, Twitter, Instagram, LinkedIn, Pinterest) to generate and nurture customer relationships. In the age of social media, a customer may well Tweet of post a query to you whilst in store, so if you can resolve it instantly you run a higher chance of converting that lead into a sale. Even if they’re shopping online, an instant reply helps push to purchase while a response hours later could just be ignored.

How MonkeyFish Marketing can help...

At MonkeyFish Marketing we specialise in enhancing your website and online presence to optimise and improve the customer journey to help your company generate more sales. By using key data, analysing current and future trends and monitoring customer behaviour, we can create an online marketing strategy that incorporates all the above and much more – including boosting your website rankings for the phrases that are most important to your business and profits. To find out more about how MonkeyFish Marketing can help your business make the most of the changing customer journey to purchase, call our online marketing team on 01282 504730 or book a free website health check.

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