How to Avoid the Most Common Internet Marketing Mistakes
There’s so much to think about when it comes to marketing your business effectively online that it’s easy to forget about the little things that make a big difference. So to help you avoid some of the most common mistakes we see in the internet marketing industry, here’s a quick guide to the bare essentials for your website. (Good news: they’re easy to fix!)
The Top 3 Mistakes to Avoid
A lack of links When browsing a website you want to find exactly what you need as quickly as possible. Whether you’ve landed on a blog, category or product page, there should be other text or image links directing users to other areas of the website that are relevant. If these aren’t present, you’re relying on people being proactive and searching for it themselves. This is a big no-no – serve them what they want on a plate as best you can. Incorrect information This could be anything from an out of date sales promotion to advertising a product that you no longer stock to simply an old phone number – but for an end user it is infuriating. As we know, people often consult company’s websites for information before even contacting them so make sure your website is kept completely up to date to avoid misinforming a customer and potentially even losing them forever. Missed opportunities Do everything you can to keep your business. This also ties in with the point about a lack of links above, but providing key information at the right time or in the right place in a last-ditch attempt to maintain business can really work. Your 404 page should always include a link to your homepage and any others you feel are relevant; product pages should link back to their parent category and there should be a call-to-action or contact form on all your website pages. Go through your website with an end user’s point of view and see what improvements you can make to improve the browsing experience.
Talk to the Internet Marketing Experts
To see how else you can maximise your business online, book a free website health check with the internet marketing experts at MonkeyFish Marketing to see how we can help. There’s no obligation – just good advice!