Marketing is all about the end goal, asking your customers to complete an action such as buying, pre-ordering or signing up. Brands use CTAs (calls to action) at the end of their content in the hope that all who relate will go on to perform that certain act, eventually increasing sales or readership etc. They are arguably the most important part of your content and can directly affect your conversion rate optimisation (CRO).
Simple steps to improve a CTA
Keep your content short and sweet The first rule of a successful CTA is to be concise and clear. This means that the customer gains a full understanding of exactly what you want them to do. Avoid modal verbs such as could, would or should. Try to be authoritative, for example “Sign up to receive updates” will be more successful than “You can sign up to receive all the latest updates.” Explain the benefits Before completing a call to action, customers want to know what they will get in return. In exchange for their time, they want to be sure of the outcome. Being clear about your CTA will increase the quality of respondents. Ensuring that you only receive replies from customers with a genuine interest in the outcome. This will boost your CRO and increase efficiency. Placement of a CTA The location of a CTA on a website is crucial. They must be obvious and easy to find. It is important for business owners to test these buttons or links by moving them around and noting the difference in results. Review and update In order to achieve desired conversion rates, businesses need to keep up to date with customer behaviour and technology. Continuous testing of CTAs can help a business to stay on top, taking what works best, and applying it to certain customer segments.
Innovative content and CTAs from MonkeyFish Marketing
At MonkeyFish Marketing we believe that a CTA should be personal, clear and enticing. Our team of copywriters and CRO specialists can support your business in creating the perfect CTA. Contact MonkeyFish Marketing today and we can complete a free website audit to help you identify any possible improvements. Call us directly on 01282 504730 .