With more people buying online than ever before, consumers are becoming more sceptical of ecommerce websites. We are currently living in an age of distrust, and the addition of customer reviews to your website may increase your sales by over 20%. Without the ability to see or try a product before handing over hard earned money, consumers are putting all their trust into your web shop. Customer reviews provide visitors with personal recommendations from ‘real people,’ providing them with peace of mind and encouraging them to make a purchase.
Websites with reviews also benefit through increased visibility on search engines. Just under 5% of a local site search is dependent on reviews. Search engines don’t just rank on what a business says about their own brand, they also rank on what the consumers are saying. The valuable form of user generated content will support your website and help it to gain more unique visitors.
Displaying reviews through a third-party company such as Trustpilot or Feefo demonstrates reliability, which is likely to reduce bounce rates and increase your conversion rate optimisation (CRO). Customers want validation that your products or services will suit their needs, and a positive independent review may just sway them.
Developing Customer Relationships
A third-party review platform can support a business in creating a more customer focussed brand. Reviews give you the opportunity to engage with customers, letting visitors see that your business cares about them. Even negative reviews can support your website, allowing consumers to see that issues can be quickly and efficiently resolved. This builds your reputation and encourages repeat business.
Contact MonkeyFish Marketing
Get in touch with the MonkeyFish team today to receive a free health check, and to discuss how we can help your online business to thrive. Contact us online or speak to our specialists directly on 01282 504730.