Increase ROI with Email Marketing
Will you be spending more on email marketing this year?
According to the Direct Marketing Association (DMA), over half of senior B2B and B2C consumer brand marketers said they were expecting email marketing expenditure to rise during 2013. Average ROI for 2012 was £21.48 per £1 spent with an increase in open, click and conversion rates marking a 5% increase from the previous year. The optimistic outlook is linked to improving commercial performance and an improvement on email marketing techniques. Research from the DMA Email Marketing Council’s 2013 National Client Email Report stated that generic “one size fits all” campaigns no longer work, with 75% of email revenues now being delivered from more targeted approaches. With more advanced analytic data and tracking available, marketers are now able to gain fantastic insights into email marketing campaigns. From who clicked where to which colours work best for links, split testing and hot prospect reports have enabled marketers to tailor-make their campaigns to deliver the best results possible. As a clever online marketing agency, we understand how important creating mixed marketing campaigns can be. From social media to SEO and email marketing, we have all the skills and expertise needed to make your digital marketing campaigns a success. Thinking strategically and creatively we can suggest ways to improve and implement email marketing campaigns that deliver the results you need. Whether it’s more traffic to your website, inbound leads or sales conversions, we can help. Increase ROI and brand awareness this year with email campaigns designed to deliver! To find out more, use the buttons below to contact us or browse through our website to see the range of services we can offer you. We look forward to hearing from you!