Internet Marketing: It’s All About Attracting and Keeping Attention
Internet Marketing: It’s All About Attracting and Keeping AttentionIt might seem obvious, but appealing to your audience is a message that can easily get lost amongst the push of advertising, site optimisation and content such as blog posts, articles, emails etc. Let’s focus on the content – because let’s face it, the sole purpose of blogs and the like is to attract users to your site and provide them with useful information that is relevant to your brand, products or services.
Content Should Be Consistent in QualityWhile it’s easier said than done to create unique, compelling content time and time again, but not doing so – or mis-selling articles with a captivating headline and failing to deliver that message throughout the text – can do your brand more harm than good. Think about it: if an article has a catchy title and you click through to it, only to find that the article itself was either uninformative, irrelevant to the headline or just a rambling piece of content, you’d feel misled – maybe even angry. It goes without saying that these are 2 emotions you do not want your brand to be associated with – not to mention the mistrust the readers have developed as a result of reading just one shoddy article. As a result, they’ll take their custom elsewhere.
Building Loyalty and Trust is EssentialYes, the purpose of articles is to help generate traffic and click-throughs but if the content doesn’t deliver to the reader, don’t expect it to deliver positive long term results to your business. Consumers today expect relatable, lovable content that provides the answers or information they’re looking for – so make sure you follow it through. Gain the trust of your audience and you’re on to a winner – generally speaking. When it comes to creating compelling content the MonkeyFish Marketing team know a trick or two! Find out how our content and internet marketing services can help boost your brand and generate ethical, good quality leads and sales. Give one of our sales consultants a call on 0845 154 1378.
Internet Marketing News
Keep up to date with MonkeyFish