Internet marketing markets you
Have you ever wondered if those dodgy drunken night out pictures affect what people think of you? Well there has been numerous surveys and studies done and it has shown that a high number of bosses including over 80% in the USA (a study appointed by Microsoft in 2009) had used a search engine to find prospective employees and it showed that around 70% had declined to hire these people based on their search results. Making it apparent to the rest of us that what you post and have on the Internet can affect your career chances. So how can you make sure what you have on the Internet doesn’t shine a bad light on you? Use Internet marketing to your advantage and market yourself in a positive light. Well it simple and straight forward; 3 steps and you will be on your way to making a positive influence on the Internet and your Internet reputation will no longer be tarnished but shining brightly. It is all about management. Without management you would have bad posts and “publicity” everywhere. 1) Make sure that you know what your boss or anyone in general can see. Google yourself and use your other search engines to see the results. If it’s some drunken pictures that make you say goodbye to your dignity then these need to go, blog posts about how drunk you got or how you liked a boy in your class at high school also need to go. Check your privacy settings, if a drunken picture is sentimental make sure that only “friends” can see it and keep it private. Once the displeasing subject is gone, then you need to understand that there are some things that once cached don’t go, even if you request the website remove them there are times when they won’t. 2) You can effectively “hide” these bad results by some clever SEO techniques to boost positive media and thoughts about you to the forefront of your name search. Such as post regularly on your Facebook and Twitter and sign up to the other social media sites, start a new hobby and post about it on your blog, such as if you begin yoga, talk about the positive and calming influences it has on you. 3) Social media platforms such as Facebook and Twitter provide strong “votes” which Google picks up and reads as good links and will therefore put it near the top of your Google results. Mention yourself, if you use your full name and talk about your ‘best bits’ you can “claim” your domain name and by posting often you get the links to your name, make sure that you post often and link to your other content, for instance if it is your Facebook put a link and mention you blog or your Twitter. By doing this you can give yourself a better reputation and manage your online self, so that nobody can have any nasty surprises and you will never have to worry about a bad reputation you didn’t know you had.