Internet Marketing News: Facebook to Roll Out Social Search Conversion Tools

Internet Marketing News: Facebook to Roll Out Social Search Conversion Tools

Facebook have rolled out a new social search dashboard for several U.S news companies to try out. The social search conversion tool will allow businesses to view demographics surrounding topics and keywords. The device used to access the site, posts per minute, the age and gender of users will also be revealed, while individual posts will also be searchable. The social search dashboard is currently only available for CNN, Buzzfeed, NBC News, Sky Television and Slate – though it’s expected the tool will slowly be rolled out to other businesses that are looking for a better want to engage with users.

Social Media is a Vital Part of Internet Marketing

Facebook internet marketing toolAs Facebook continues to introduce more analytics tools it looks like they’re upping competition against Twitter by enabling businesses to view posts by users and pages that are interacting with their brand. The new tool further underlines the importance of social media for internet marketing, and the ability to break down exactly who is interacting with your business on Facebook makes it much easier to tailor your strategies to suit your audience. However, the social search tool will undoubtedly pose a privacy issue with some users, as Facebook was originally intended to share posts and images with your inner circle. By clicking the padlock icon in the top right hand corner and selecting ‘Who can see my stuff,’ you’ll be able to check your privacy settings and change them to ‘friends only’ or whichever your preference.

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When it comes to analysing how people are engaging with your business MonkeyFish Marketing has all the tools you need. We use clever analytics to measure the traffic to your site and how our internet marketing strategies are working for your business. As a leading internet marketing agency we tailor our internet marketing strategies to suit you, so why not give us a call on 0845 154 1378 and see how we can help you?
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