Internet Marketing News: Google 2.1 Has Been Released

Internet Marketing News: Google 2.1 Has Been Released

On Friday, Matt Cutts announced on Twitter that the Penguin 2.1 algorithm has been launched and is now live. Affecting up to 1% of searches to a noticeable degree, this latest Penguin update is relatively minor in comparison to the last one, which affected around 2.3% of queries. The Penguin algorithm is periodically released by Google to target sites that are spamming search results but are still ranking well. Although it does target all types of spam, Penguin looks for unethical linking in particular – especially sites which may have paid for links.

Penguin Targets Sites with Spam – Especially Bad Links

Google penguin internet marketing updateThe chances are you’ll have seen changes in traffic and rankings over the weekend if you’ve been affected – if you haven’t you’re probably safe. In fact you may have seen improvements! If you have been affected though, you’ll need to disavow or manually remove bad links. Penguin is an automated process, so you won’t recover until what it sees as bad has been removed. Penguin is a site-wide update, so if you have seen changes in your rankings, traffic or both, you’re best off looking at your entire website to see if there’s anything that can be seen as spammy. As mentioned above, links continue to be a biggie in the Penguin updates so take a hard look at these. The internet marketing industry is an ever changing world so it’s fundamental to keep up with the latest strategies and updates. Here at MonkeyFish Marketing we have tons of experience and knowledge of the internet marketing industry, making us ideally placed to market your website in the face of constant updates and changes.

We Create Bespoke Internet Marketing Strategies

The industry can be daunting so why not let us at MonkeyFish Marketing create bespoke internet marketing strategies that will boost your online presence and increase the amount of good quality leads and sales generated through your website? We work with a wide variety of businesses in the internet marketing industry, and because we practice what we preach you can count on our internet marketing agency to deliver your website excellent results. If you would like to know more about our services please give us a call on 01282 504730.
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