Internet Marketing News: Google Plus Vanity URLs

The latest internet marketing news from Google+

With social media giants such as Facebook and Twitter changing their features on what feels like a weekly basis, it's no surprise that Google+ are set to roll out a great new feature that will no doubt entice social media addicts from far and wide. But what are vanity URLs and what do they mean for you? Our internet marketing team find out! Google+ are set to introduce the use of vanity URLs to their website. The latest feature will allow users to customise their profiles and pages by creating short, easy-to-remember web addresses that link straight to their profile or page on Google+. This change in address will be totally different to the current format. At present, users are identified by a string of uniquely assigned numbers, but as Google rolls out these changes, members will be able to choose their own unique URL. “At first, we’re introducing custom URLs to a limited number of verified profiles and pages. But over time, we plan to offer custom URLs to many more brands and individuals,” explains Sharma, a product manager at Google’s San Francisco office. Reaction to the announcement has been positive, with plenty of users having waited for this feature since the very early days of Google+'s platform but with Google's plans to with-hold public release for a bit longer - unfortunately the majority of us will have to wait. For now only celebs and popular brands will have their own vanity URLs - typical! Whilst vanity URLs have previously been available through third-party applications, this change will certainly be a step in the right direction, assisting with usability and allowing users to search for celebs, brands and eventually their friends via their unique URL. Want to keep up to date with the latest internet marketing news or want us to put together an online marketing strategy for your business? Why not contact us using the buttons below and we'll get back to you as soon as we can.

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