Internet Marketing News: Google Rumoured to Buy Waze
Internet Marketing News: Google Rumoured to Buy WazeGoogle Inc. is rumoured to have agreed a deal to buy map software provider Waze for $1.1 billion according to an insider with knowledge of the deal. It’s thought that the deal will help keep competitors such as Facebook and Apple at bay in regards to mobile navigation programs. The deal could be announced as early as today.
The Battle Over Mapping Software ContinuesThe Waze mobile app solicits data from over 40 million worldwide users to display traffic and road hazard details. Running on Apple’s IOS and Google’s Android software, the app warns users of potential traffic slowdowns, roadworks and other hazards, and suggests alternative routes. As the use of smartphones and tablets continues to increase, companies such as Google and Facebook are upping the ante to cater for users’ requirements; the Waze deal will assist Google with improving directions and adding social media features to the Map tool. It will also keep a growing maps provider from rival companies such as Facebook, the rivalry between which is reportedly increasing. Furthermore, it will help the company it the fight over ‘maps dominance’ with Apple. Facebook are said to have offered almost $1 billion for Waze in April in an attempt to improve their own mapping software.
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