Internet Marketing News: Google to Demote Sites with Poor Mobile Optimisation
Internet Marketing News: Google to Demote Sites with Poor Mobile OptimisationWebsites that provide a poor mobile experience or that aren’t properly optimised for mobile will suffer from lower rankings in mobile and smartphone search results. Issues such as faulty redirects, slow loading and smartphone errors will be contributors to lower rankings in the near future, when the changes will be rolled out.
Site Speed is Becoming an Important Ranking FactorFurthermore, Google’s Matt Cutts announced at SMX Advanced that Google is likely to roll out a site speed ranking factor specifically for mobile sites soon – so now is the time to concentrate on optimising your site for mobile if you haven’t already done so. Not only will it boost your internet marketing but users will also have a pleasant rather than a frustrating experience navigating your site on mobile, increasing the scope for sales. The aim of the planned demotion of poor mobile sites is to enhance the search experience for Google users, providing them with a relevant, high quality site that is tailored to their requirements. If you’ve ever tried loading up a full website on a smartphone, you can see their point. The increasing popularity of mobile search means you could potentially be missing out on a huge amount of business if your site is difficult to navigate or loads slowly on mobile devices.
Consistently Delivering Excellent Internet MarketingMonkeyFish Marketing specialise in all aspects of internet marketing and that includes mobile optimisation. We are committed to delivering a bespoke internet marketing package for each of our clients; by performing detailed site analyses we can determine the best action for your site to ensure we deliver excellent results. If you would like to know more about how our internet marketing services can help boost your website please don’t hesitate to contact us.
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