Internet Marketing News: Recovering from Penguin 2.0

Internet Marketing News: Recovering from Penguin 2.0

The dust has settled from the aftermath of Penguin 2.0 and the results seem to be varied; some people are reporting huge changes and others, not so much. What we have learnt is that Penguin targets webspam – particularly manipulative or unnatural links – and black hat strategies but if you’ve been hit, there are things you can do to help your site recover. Long term is planning is essential for success in most aspects of life and search engine optimisation is no different. And to be successful in the long term, you need to make sure that your internet marketing and SEO strategies comply with webmaster guidelines and is tailored to suit updates such as Penguin and Panda.

Long Term Planning is Crucial for Success

recovering from penguinQuality content is the single most important factor for a successful website. Search engines are incredibly strict in regards to content to reduce spammy search results so it’s essential that your site isn’t viewed as one of these. The same goes for inbound links. ‘The more the merrier’ doesn’t apply here; search engines have clicked on to sites that do and don’t deserve credibility based on their links, so when implementing internal links be sure that they are high quality and, just as importantly, that there aren’t too many. If you’ve already been hit because your site has too many links you can disavow them through Webmaster tools. Maintaining activity on social networks is growing in importance, so be sure to post, share and tweet regularly. It also helps to build brand and company awareness in addition to making you more approachable for your customers. Always remember that SEO is fundamentally about content, links and social media. Ensuring that your site is high quality when it comes to these three aspects is one of the best ways to avoid penalty and, if you’ve already been hit, recover. Slow and steady wins the race when it comes to SEO.

Ethical Internet Marketing from MonkeyFish

When it comes to internet marketing and SEO MonkeyFish Marketing are recognised as one of the industry leaders. Using the latest ethical, white hat techniques and the expertise of our internet marketing team allows us to offer a wide range of services that are tailored to suit you. Whether you’re looking to improve your rankings or generate more leads, our internet marketing team can help. If you would like more information please don’t hesitate to give one of our internet marketing consultants a call on 0845 154 1378.
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