Internet Marketing SEO has slowly made it’s way into the heart of many businesses, big and small. But what is it? SEO or Search Engine Optimisation, is the technique used by Internet Marketing specialists to create higher natural rankings on search engines for your website or blog, or both. Using keywords that are related and specific to your business, means when someone searches for products or services related to your business, your website will be found more easily, creating higher rates of relevant traffic and business coming to your website. Social media, is an integrated part of the SEO campaign and many Internet Marketing companies utilize it to reach a larger target audience and therefore find the most relevant traffic and audience for your specific market. Content is key, if you have a website, the content needs to be original to you, relevant to your product or services and must always be quality text. This is because Google and other search engines read this text and use it to determine how relevant you are to the search. Creating a good online profile for your business, is one way to make sure you will always look good next to prospective competition.
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