Our Internet Marketing Team Investigate Facebook Ads

Our Internet Marketing Team Investigate Facebook Ads

If you’re one of the 1.1 billion people that use Facebook you’ll no doubt have noticed over the past few months that more adverts have been creeping their way into your news feed. While some of them may be relevant to particular products you’ve searched for or groups you like on the social network, there’ll be the odd couple that are seemingly completely random. Facebook have recently updated their news feed algorithm to help deliver the right ads to the right people; combine that with displaying enough ads to keep the profits rolling in and providing businesses with a good ROI without annoying users with an overload of adverts and you get an idea of the tough job that the company are facing.

Ads Will Target Specific Groups of People

Facebook ads for internet marketingBut by combining data from both users and marketers Facebook are confident they can deliver the right services for everyone. Marketers can say who they want their ad to be displayed to, for example over 30s in Manchester,and how much they’d be willing to pay for an ad. Users help to give a greater understanding of the ads that will work for them by providing data from ads they’ve previously engaged with by liking, commenting or sharing. In the future Facebook will be leaning more towards the user side, resulting in fewer ads that are more targeted to your specific interests. For marketers, it will mean a higher percentage of interaction and click throughs – all for less investment. You can’t go wrong with that!

Boost Your ROI with our Internet Marketing Services

When it comes to internet marketing MonkeyFish Marketing have all the tools and techniques you need to see excellent results. We use a variety of internet marketing strategies to increase good quality lead and sales generation, increasing your online presence and boosting your site in search engine rankings. If you would like more information about how our internet marketing services can help you please don’t hesitate to give us a call on 0845 154 1378.
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