Our Internet Marketing Team Investigate the Hummingbird Algorithm

Our Internet Marketing Team Investigate the Hummingbird Algorithm

At a special event held at the garage where Google was first launched to celebrate their 15th birthday (Happy Birthday Google!), the company announced that their new search algorithm is now live. Called Hummingbird, the new system for sorting information when you search and coming back with answers is said to be much more precise; focusing on each individual word in a search query to provide more relevant results. The last time the actual search algorithm witnessed such a dramatic change was around 2001, so this new Hummingbird algorithm is much better equipped to deal with complex searches that are more regularly used today. Don’t go thinking that Panda and Penguin have been lost with the old system though; Hummingbird features many of the same updates as the old algorithm – including PageRank – so there’ll be no need to tailor your internet marketing strategies as a result of the change.

The New Algorithm Helps Handle Complex Search Queries

internet marketing team investigate Hummingbird algorithmThe Hummingbird algorithm is said to help conversational search too, helping Google to understand the actual meaning behind spoken words rather than focussing on specific keywords. For example, if you said ‘Where is the nearest place to home I can buy a TV?’ The old system probably would’ve focused on the words buy, TV and your general location; Hummingbird will be more adept at reading into the meaning behind the sentence – if you’ve shared your home location with Google it will most likely understand that by place you mean brick and mortar store, and will therefore bring you the results and addresses of the closest TV and electrical shops to your home. In other words, it’s pretty good news for those focussing on localised internet marketing! Google confirmed that the Hummingbird algorithm was actually rolled out last month, and there has been no uproar on the web about lost rankings so there’s no need to worry about your internet marketing – just focus on producing high quality, relevant content and your site should be fine.

Get Expert Help for Your Internet Marketing Strategies

If you’re looking for expert help on your internet marketing strategies, MonkeyFish Marketing are the ideal company for you. We work with our clients to create bespoke internet marketing strategies that will direct more users to your site and increase good quality leads and sales. Our team use a variety of techniques to deliver your site results, and if you would like to learn more about how we can help you please don’t hesitate to give us a call on 0845 154 1378.
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