Internet Marketing Tips - Search Engine Optimisation
We share our top 5 internet marketing tips for SEO starters
Search engine optimisation can seem like a daunting process especially if you're new to the world of internet marketing but for brand new business' setting up online for the first time, here are some simple steps to consider: Use WordPress WordPress is the most SEO-friendly content management system. Build your blog or website in WordPress and you'll be able to optimise each page correctly, using the appropriate meta data. Do Your Research Keyword research is a crucial part of any search engine optimisation campaign. There is no point optimising your site for handbags if you sell dog biscuits! Make a list of the keywords that are relevant to your business and come up with a series of variations and related search terms to focus on. Content Optimisation Once you've put a list together of your main keywords, start to add them to your sites content. Be careful not overuse your keywords as this will be considered 'spamming' but use them just the right amount of times so that Google can quickly find out what your site is about. Add Your Business to Google Places Once your website looks great and you've done as much optimisation as you can, you'll want to claim your Google Places business listing. Do this by adding information about your business and letting customers know as much as possible, for example, your telephone number, website address, hours of operation and keywords. Make your listing stand out by adding photographs of your business and ask your loyal customers to post a review about your products or services for all to see. Get Some Great Back Links Back links act as a 'thumbs up' from other websites, giving you the seal of approval and letting Google know that you're worth looking at so try to get as many of these as possible. If you want to climb the organic listings you'll need to make this a major part of your internet marketing strategy so make sure you actively search for worthwhile back links. While is sounds fairly straight forward, even basic search engine optimisation requires a lot of time and attention. Combined with starting a business, it can often be hard to find the time needed to create a sustainable internet marketing campaign and that is why MonkeyFish Marketing are here to help. If you've got a website that needs some TLC, as the UK's highest ranking internet marketing company, we certainly have the skills and dedication to get you to the top. Use the buttons below to contact us and find out what we can do for your online presence today.