Internet Marketing Tips: Social Media Checklist 2013
Planning on going social next year? Take a look at these tips from our internet marketing team.
If you're planning on going social next year, or have just started out - make sure you have a checklist in place! Finding the time to update your social media platforms can be hard work, especially if you're busy running a business. Social media should not be under estimated. It is a customer facing aspect of your business and the place more and more users are turning to for the lowdown on your business. As an integral part of your internet marketing strategy - make sure you take the following tips on board! Get your team tweeting! If you've got a team around you forget going social solo - get them to pitch in! Give everyone a day of the week or a month to put their stamp on your social. Give them a few guidelines, branding, style, tone, etc but give them the chance to get involved and put their own ideas forwards! Whether they work as a team or individually you might find skills in your workforce that you never realised were there! Consider your branding! Take a look at everything you present to clients both online and off. If your social campaigns are leading the way and your offline promotion hasn't quite caught up with it then make a change! The key to good business marketing is identifying your place in the market and offering a unique selling point. Whether that's your products, services or image - if it isn't working, don't be afraid to evolve! Use analytics to your advantage! Okay so you've been using Google Analytics for quite a while, you know how your website is performing and where it could do better but have you used it to track social? Don't be afraid to look at your referring traffic - if your social media is on the right tracks you should see that it is referring users back to your website. If you can't see anything just yet - don't panic! Review the content your posting and use your friends and family as a guinea pig - 'would this encourage you to click through?' is a great question to ask! If you simply don't have time to manage your social media platforms and run a business - we can help. Our internet marketing services range from content writing to video production, blog setup to social media management! Our team can update your profiles with interesting content on a daily basis, taking one less worry off your mind and giving you a great start to 2013. Click the buttons below to get in touch and see how we can help this New Year!