Is Organic Internet Marketing Taking a Hit in Search Results?
Is Organic Internet Marketing Taking a Hit in Search Results?Google has always been known for providing users with the most relevant, organic search results. But over the years the amount of paid-for content that is presented in search results has slowly increased, gradually taking over search results and making people search longer for high quality websites that have achieved their ranking as a result of their own hard work. A blog was recently published declaring that just 13% of SERP (search engine results page) space was dedicated to organic search results – the rest is paid advertising. The screen shot on the left highlights the layout of the page.
Paid Content Dominates Search – But Is It Effective?But before you start panicking that organic internet marketing is fighting a losing battle, remember that SERPs are always changing and these changes often work in our favour. As internet marketers we are used to adapting to the changes – and SERPs are no different. There will always be competition for visibility, and while the seemingly dominating adverts are a concern, there are plenty of organisations making sure that search engines keep their ads in check – ensuring that organic results are clear to users. And from an end user point of view, many people ignore ads anyway. So rather than focussing on the space we don’t have in search engines, it’s far better to work on making the most of the space that we do have. Here at MonkeyFish Marketing we only use organic internet marketing techniques to provide our customers with excellent results in SERPs and to increase lead generation. We are dedicated to offering an end-to-end internet marketing service to all our clients and are committed to providing the highest standards of customer service; working with our clients every step of the way to ensure they are fully informed of our processes and work.
Talk to Us About Your Internet Marketing RequirementsIf you’re interested in learning about how our internet marketing services can help you please don’t hesitate to get in touch – give a member of our internet marketing team a call on 0845 154 1378.
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