Is the Future of Online Marketing All About Quality?

Is the Future of Online Marketing All About Quality?

In the aftermath of the recent Penguin update and the Panda updates earlier this year, it’s no secret that quality is essential when it comes to being valued by search engines. Content, links and overall site design all contribute to the quality of your website, but what lies ahead for the future? The emphasis on content continues to grow so we can expect to see that continue. It’s just not enough to use the right keywords and be relevant anymore; content – be it blogs, page content or news articles – needs to be valuable and informative to the end user, and with Google becoming ever stricter with its anti spam policies you can bet that creating ‘quality’ content is going to get tougher.

quality online marketingSearch Engines are Looking for a High Quality, End User Experience

That said, content doesn’t just refer to words. Video, images and infographics are all classed as content and help to engage your customers on different levels – and engagement is a key aspect of online marketing. What’s more, this type of content is more likely to be shared via social media: another platform that is growing in importance with regards to online marketing and website credibility. Links are another area that are being viewed with increasing scrutiny – particularly external links. Keyword anchor text links need to show an increased diversity to avoid penalty – which we all know from Penguin anyway – and you can expect for the ‘rules’ on this to become stricter in the future. Looking at links from an organic perspective is the best way to assure quality in the future.

Avoid Penalty with our Online Marketing Services!

Keeping up with the latest online marketing trends and changes can be tricky, which is why it makes sense to enlist the help of an expert online marketing company to help. MonkeyFish Marketing specialise in all aspects of online marketing to generate our clients’ more sales and provide an excellent ROI; our services pay for themselves! Why not see how MonkeyFish Marketing can help you by talking to a member of our online marketing team? Give us a call today on 0845 154 1387.
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